Lab Nero welcomes Jake Carey-Rand as we announce MatterhornX.ai.
Lab Nero welcomes Jake Carey-Rand to the team as we announce MatterhornX.ai, expanding our skills, capabilities and partnering potential.
Announcement date
1 April 2026
Founder
Jake Carey-Rand
Focus
Growth strategy, fractional leadership, ecosystem GTM execution
Contracting and reach
Services contracted through Lab Nero. UK, EMEA, and global reach
What MatterhornX.ai is built to do.
A practical route for operators who need to turn cloud, data, or AI platform relationships into accountable GTM execution.
The operating gap
MatterhornX.ai focuses on the gap between securing a platform relationship and turning it into an operating growth motion across cloud, data, and AI ecosystems.
The leadership model
Its public offer combines growth strategy, fractional executive leadership, and hands-on ecosystem GTM execution for founders, CEOs, CROs, boards, and partnership leaders.
The execution scope
The work can include platform prioritisation, joint value propositions, marketplace and co-sell activation, partner governance, regional expansion, and leadership for a defined ecosystem motion.
The practical point
The aim is not simply to make introductions. It is to align the commercial, technical, and organisational work needed to move a partnership into execution. Read the current offer on MatterhornX.ai.
Why the Matterhorn name matters.
Align
Start with shared customer value
Define the outcome that matters to the customer, the ISV, and the platform before activity starts.
Connect
Move technical and GTM work together
Link product readiness, technical integration, field activation, and commercial design instead of running separate plans.
Govern
Make ownership visible
Give account teams, executives, and delivery owners a shared rhythm for decisions, action, and measurable value.
Project Matterhorn is the strongest current proof story behind MatterhornX.ai. Jake Carey-Rand and MatterhornX.ai report that the programme helped move Snowflake from AWS competitor to its number-one ISV partner in EMEA within 18 months.
AWS records support the broader progression. Snowflake received regional ISV Partner of the Year recognition in 2021 and Global Data and Analytics ISV Partner of the Year in 2023. Amazon later reported more than $2 billion in Snowflake AWS Marketplace sales during 2025 and more than $7 billion in lifetime sales by May 2026.
The ranking, timeframe, and causal attribution remain attributed to Jake and MatterhornX.ai. The later Marketplace figures show the scale of the relationship, not a result claimed by Lab Nero.
How MatterhornX.ai connects to Lab Nero.
MatterhornX.ai publicly states that it was built in partnership with Lab Nero. The relationship connects a specialist ecosystem offer to a broader transformation and delivery model.
MatterhornX.ai
Ecosystem growth strategy, fractional GTM leadership, and execution across cloud, data, and AI platforms. Services are contracted through Lab Nero for clients in the UK, across EMEA, and globally.
Lab Nero
Technical advisory, transformation diagnosis, cross-functional delivery, and the governance needed to leave durable operating control.
The combined value
Ecosystem GTM rarely sits inside one function. Product readiness, technical integration, commercial design, field alignment, decision rights, and executive governance need to move together. Strategy alone does not close those gaps. The work needs an owner.
See Lab Nero's Ecosystem GTM work →Read the public record.
- 01Jake Carey-Rand's MatterhornX.ai announcement
Announcement date, MatterhornX.ai category, and the Project Matterhorn origin story.
- 02MatterhornX.ai company announcement
Company positioning and attributed account of the original programme.
- 03MatterhornX.ai website
Current audience, service scope, and public Lab Nero partnership statement.
- 04MatterhornX.ai LinkedIn company profile
Current company description and partnership statement.
- 05Jake at MatterhornX.ai on Substack
Jake Carey-Rand's ongoing writing on ecosystem growth, partnerships, and GTM execution.